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Transforming The Food Economy
3-5 November, 2017 | Vigyan Bhawan, New Delhi, India

Speakers

Mr. Piruz Khambatta

Mr. Piruz Khambatta

Designation : Chairman & Managing Director

Company : Rasna Pvt. Ltd.

Industry : FMCG

Headquarters : Ahmedabad

Speaking in : Fruits & Vegetables, Dairy, Poultry & Fisheries - Leveraging the Diverse India Opportunity

Global Presence :

  • Rasna Soft Drink powder is exported to more than 53 countries.

India Presence :

  • In domestic we have more than 97% market share in our category with 9 ISO 22000-2005, HACCP certified plants, 5 branches,6 mother depots, 35 depots, 200 super stockists,900 sales forces covering 1.8 million outlets

Company Profile :

  • Rasna is three decades old BRAND and a very popular house hold name across the globe, launched the powder drink concept in the first half of 80's with the jingle " I Love You, Rasna". At present, Rasna have 11 manufacturing units out of which, we have 09 units in different parts of India and 2 at abroad. We also have future plans to expand our manufacturing bases in other parts of the world based on market requirements and strategic involvements.
  • Rasna holds approx. 93% of the domestic market share in the Powder based Instant Drink segment and our entire product ranges are getting favorable responses from Middle East, Asia.
  • In the Economic Times brand survey 2013 Rasna occupies 17th place amongst the most trusted brands! In fact we have jumped among not only food and beverage category but also service brands, other FMCG brands put together from 38 level to 17 level. In the same survey among cold beverages we are at No.4 and actually No.1 Indian owned brand
  • Our quality of products under the guidelines of HACCP & ISO has got the international reorganization end awarded us “ITQI” International Test & Quality Insurance award which shows Rasna commitment toward quality & food safety their need and respect. Rasna has also got prestigious MONDE SELECTION QUALITY AWARD 2012 by Monde International Quality Institute.
  • Rasna have very wide range of products to cater every need of the beverage segments, as well as to serve the Original Indian Ethnic foods. Rasna have ranges of Instant Drink, Powder Drink concentrate, Powder & Liquid Drink concentrate, Iced Tea etc., in different flavors to serve the beverage segment, also, we have ready to eat curries, jams, pickles, different pastes and mixes to cater the wide range of Indian food tastes.
  • Understanding the modern trade and requirements of world leading grocer for their private label , Rasna Also catering world retails chain in their private label for the range of Instant powder drinks and ethnic product.

Personal Profile :

  • Leading India's largest homegrown or Indian Multinational Company and the most popular brand Rasna is a mammoth task, and no one knows this better than Mr. Piruz Khambatta,Chairman and Managing Director of Rasna Pvt Ltd.
  • Mr. Khambatta has come a long way over two decades, when he first got involved with the company at the age of eighteen. His association with Rasna Pvt. Ltd. as Chairman and Managing Director dates back to the year 1997 after he took over the helm of affairs.
  • Rasna has braved competition from giants like International Best Foods, Unilever, Coca Cola, Rallis and a host of smaller players. Yet it has been able to display a rock steady market growth and has gained a significant market share.
  • Currently enjoying 93% of the pie, Rasna has left its competitors far behind. In the year 2013, the brand Rasna moved ahead with a Trust of millions of consumers in India and was ranked as No 4 in the cold beverages category making it No 1 Indian Brand.
  • Overall Rasna was ranked as No 17 leaving behind well known MNC brands. Rasna has the distinction of being the largest manufacturers of soft drink concentrates making billions of glasses with it product portfolio comprising of Instant Drinks, Sports Drinks, low sugar drinks, Soft Drink Concentrates in dual form – Powder & Liquid, Fruit Jams, Fruit Cordial, Fruit Syrups,ethnic basket including Curry in a Hurry, Pickles, Curry Paste, Instant Curry Mix Powder, Chutneys, Syrups, breakfast snacks, Juice nectar,Juices, Ice Tea, Shake Mixes, Glucose, Jal jeera, Aampanna, Gharka Nimbupani, etc.etc.
  • With exports to 40 countries with 9 factories, 5 sales offices, 35 depots, 2500 stockists, 900 sales people. Rasna is available in 1.8 billion retail outlets. Rasna is one of the most prominent FMCG brand in the country with 100% recall. On the corporate level too Mr. Khambatta is actively involved in industry affairs through various associations.
  • He was President of  All India Food Processors' Association, was Chairman of CII Gujarat Council for 2003-04 and has been re-elected for the year 2004-05 as well. He was the Chairman CII National Committee on Food Processing for three consecutive years starting from the year 2005 to 2008. He is Chairman CII Task Force on Processed Food Outsourcing. He is Deputy Chairman of CII Western Region . In addition to that he is active in National & Western Regional committee and Council of CII, and has steered many events and functions as Chairman in CII.  he is also Member of high-level Ministry-Industry Consultative Committee(MICC) constituted by Ministry of Food Processing Industries to give advice on issue to do with food processing to various government committees for the growth of food processing as well as legal issues on compliance of food safety.
  • He is Chairman FMCG Task force, CII Western Region. Trustee Of  Areez Khambatta  Benevolent Trust,  Involved In  Setting Up A Higher Education Institute In Collaboration With University Of North Texas   Located At Denton , MEMBER MICA-EDC ADVISORY COUNCIL ,Member "Food Processing Education Council" constituted by National Institute of Food Technology Entrepreneurship and Management (NIFTEM) and Indian Institute of Crop Processing Technology (IICPT).
  • Director, Gujarat Narmada Valley Fertilizers and Chemicals Ltd. Mr. Khambatta has been appointed as Ambassador of ‘Make in India’ initiative by Department of Industrial Policy and Promotion, Government of India. He has best form of entrepreneurship in brand equity, distribution, marketing, new product developments, international operations, etc.. Because of him only Rasna has got various awards like Rasna has also received the Consumer Award for the year 2007 and 2006.
  • Rasna has got prestigious SUPERIOR TASTE AWARD 2008 instituted by THE INTERNATIONAL TASTE AND QUALITY INSTITUTE, BELGIUM at the hands of Shri Subodh  Kant Sahai Hon. Minister of State for Food Processing Industries, in the august presence of Mr. Christian De Bauw. of  iTQi for its new product Rasna Fruit Plus which is world’s fastest dissolving  powder, ITQI Belgium superior taste award 2008,Monde Selection Quality award 2012, Most promising brand of the year 2014-15 (Soft Drinks)Food & Beverage Sector Asia.
  • Rasna has also got prestigious MONDE SELECTION QUALITY AWARD 2012 by Monde International Quality Institute. Most preferred Brand 2003&2004, consumer world award 2014.
  • Mr. Khambatta has a Bachelors Degree in Biochemistry and a Bachelors degree in Law and attended several  Management courses at Wharton School, Philadelphia, IIM Calcutta etc.

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