Transforming The Food Economy
3-5 November, 2017 | Vigyan Bhawan, New Delhi, India


Mr. Samir Behl

Mr. Samir Behl

Designation : Regional President, Europe/India/Africa

Company : Amway

Industry : Direct Selling

Headquarters : Ada, Michigan, United States

Speaking in : Opportunity in Positive Nutrition – Nutraceuticals and Fortified Products

Global Presence :

  • Amway is the world’s largest direct selling company, with revenue US$ 8.8 Bn. Founded in 1959 by Jay Van Andel and Rich Devos, Amway operates in more than 100 countries and territories in Asia, Africa, Australia, Europe and the Americas.
  • Amway’s 19000+ employees, 15 Global Manufacturing Plants and 75 R&D and Quality Assurance Labs enabled more than 450 unique, high-quality products in nutrition, beauty and home categories.
  • Amway’s Nutrilite™ is the world’s number one selling vitamins and dietary supplements, supported by its own certified organic farms.

India Presence :

  • Amway India offers Indian citizens an unparalleled opportunity to own and operate their own business selling more than 150 distinctive quality consumer products.
  • It has made significant green field investments in India, established a manufacturing facility in India which is located in Tamil Nadu. This is Amway’s third manufacturing plant located outside of the USA. Amway has spent in India, more than 30% of the US$ 335 Mn allocated for its global expansion.
  • Amway India has nation-wide presence with over 130 Shops in 119 cities; 4 regional mother warehouses, 4 regional Hubs and 30 city warehouses.
  • The distribution and home delivery network set up with the support of independent logistics partners caters to over 8900 zip codes across the country.

Company Profile :

  • Established in 1995, Amway India commenced commercial operations in May 1998 and has emerged as the largest Direct Selling FMCG Company.
  • Amway India has more than 750 full time employees and has generated indirect employment for over 2000 individuals.Provides income-generating opportunity to over 500,000 active independent Amway Direct Sellers.
  • Invested, directly or indirectly, in excess of INR 1000 crores in India. This includes INR 600 crores that the company has invested in setting up a manufacturing plant in Nilakottai in the Dindigul district of Tamil Nadu.
  • Provides free and unlimited training to all its direct sellers. The company conducts over 18,000 training sessions during an average 12-month period which are attended by more than 800,000 Amway direct sellers and prospects.
  • Offers digital learning portal (E-learning) for Amway direct sellers. The training support empowers and educates the Amway direct sellers about Amway product range which helps them advise and sell appropriate products to their customers
  • Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource or a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change.

Personal Profile :

  • Mr. Samir Behlis a seasoned executive with over three decades of significant global experience of living and working on four continents with top tier companies.
  • Mr. Behl has been the Regional President of Europe, Africa and India at Amway Corporation since 2011. He works closely with affiliate MDs’ and functional leaders to drive continued strategic growth and business performance.
  • Currently he is engaged to establish new operating model for the entire region. Plays an instrumental role in establishing organizational design to put Amway on growth trajectory.
  • Mr. Behl is a strong P&L management with significant experience in marketing and innovation.Prior to Amway, he was associated with General Mills Inc. as President for Asia Pacific Region and Member – Board for JVs in Japan, Korea and Thailand.
  • Mr. Behl launched Pillsbury brand in India as CEO before graduating to President International Marketing to lead international division through marketing and M&A. As Director, Kellogg he launched breakfast cereals in India. He started his career with Unilever, worked across different categories and have been posted in the US for international assignments.
  • Mr. Behl is a Management Graduate from Indian Institute of Management, Ahmedabadand holds a Bachelors in Mechanical Engineering from Indian Institute of Technology, New Delhi .

  • National Event Partner

Associate Ministries & Departments

Associate Regulatory Authority

Banking Partner

Sector Partner

Airline Partner

Knowledge Partners

Institutional Partners

Supporting Associations